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The jumper was currently in this position below...
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Move it to this...
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The two lines is the jumper. The underscore is the pin/connector.
Bootloader mode =
http://www.tiaowiki.com/wiki/images/thumb/2/2b/Bootloader.mode.jpg/180px-Bootloader.mode.jpg
Non-Bootloader mode =
http://www.tiaowiki.com/wiki/images/thumb/e/e1/Normal.mode.jpg/180px-Normal.mode.jpg